4K Technology Triggering Revolutions for TV: Sony to Lead the World Trend
Sony exhibited a series of innovative technologies including a full line of high-definition technologies to new solutions for HD and 4K, as well as various types of professional products.
In the NAB, Sony put forward their theme as "Beyond Definition", which shows how Sony is innovating through the development of a variety of new solutions for HD program production, and far beyond the high-definition format in the broadcast as well as industry markets.
Sony takes building a stable environment for both professional and home-use XAVC-based production as a starting point, continues to innovate their 4K production environment and workflow. 31 companies have already begun their support for Sony's XAVC format and workflow - an open format for both the professional and consumer markets to create 4K and HD recordings. Besides, Sony also put a new consumer-oriented XAVC-S format into the market, which supports MP4 encoding of both 4K and HD video.
Most recently, consumer electronics manufacturers are expecting 4K Ultra HD TV will become the next big fish, and many prefer TV programs to be shot by Sony Pictures Television with digital-cinema cameras to future-proof the programming for the time when 4K is widely adopted. Curtis Clark, chairman of the American Society of Cinematographers technology committee, believes that the 4K workflows and cameras even deliver superior results for today's HDTV presentations: "It also has an advantage when you're down-converting that to HD. You're super-sampling or oversampling an image and getting the advantage of that. In a sense it's like when you scan motion-picture film and show it in HD."
Although 4K cameras as the Sony CineAlta F65/F55 and the Red Epic were not designed for broadcasting, high-resolution cameras have quickly occupied the best places in TV sports since recording with a 4K camcorder provides lots of extra pixels to zoom in for replays and still get a full HD TV image. "Not only can we use the F65s that way, we've been using Phantom cameras and other extreme high-speed cameras to do slow motion for sports broadcasting, and it gives us some very effective new looks at an old product," says David Stump, chairman of the camera subcommittee at ASC.
Yes, I think the new technology of 4K workflows will soon trigger revolutions for TV's new ultra HD format. And under years' development by joint effort of excellent management and technique talented experts with the principle of innovative thoughts and minds, obviously, Sony again leads the world trend by the 4K technology.
In the NAB, Sony put forward their theme as "Beyond Definition", which shows how Sony is innovating through the development of a variety of new solutions for HD program production, and far beyond the high-definition format in the broadcast as well as industry markets.
Sony takes building a stable environment for both professional and home-use XAVC-based production as a starting point, continues to innovate their 4K production environment and workflow. 31 companies have already begun their support for Sony's XAVC format and workflow - an open format for both the professional and consumer markets to create 4K and HD recordings. Besides, Sony also put a new consumer-oriented XAVC-S format into the market, which supports MP4 encoding of both 4K and HD video.
Most recently, consumer electronics manufacturers are expecting 4K Ultra HD TV will become the next big fish, and many prefer TV programs to be shot by Sony Pictures Television with digital-cinema cameras to future-proof the programming for the time when 4K is widely adopted. Curtis Clark, chairman of the American Society of Cinematographers technology committee, believes that the 4K workflows and cameras even deliver superior results for today's HDTV presentations: "It also has an advantage when you're down-converting that to HD. You're super-sampling or oversampling an image and getting the advantage of that. In a sense it's like when you scan motion-picture film and show it in HD."
Although 4K cameras as the Sony CineAlta F65/F55 and the Red Epic were not designed for broadcasting, high-resolution cameras have quickly occupied the best places in TV sports since recording with a 4K camcorder provides lots of extra pixels to zoom in for replays and still get a full HD TV image. "Not only can we use the F65s that way, we've been using Phantom cameras and other extreme high-speed cameras to do slow motion for sports broadcasting, and it gives us some very effective new looks at an old product," says David Stump, chairman of the camera subcommittee at ASC.Yes, I think the new technology of 4K workflows will soon trigger revolutions for TV's new ultra HD format. And under years' development by joint effort of excellent management and technique talented experts with the principle of innovative thoughts and minds, obviously, Sony again leads the world trend by the 4K technology.
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